Mark Harvey (1999)
'Cultivation and Comprehension: How Genetic Modification Irreversibly
Alters the Human Engagement with Nature'
Sociological
Research Online, vol. 4, no. 3,
<http://www.socresonline.org.uk/4/3/harvey.html>
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Received: 15/9/1999 Accepted: 22/9/1999 Published: 30/9/1999
2This article covers a small area of a much larger research project on the cultural and political economy of the tomato undertaken with my colleagues Huw Beynon and Steve Quilley (Harvey, Beynon, Quilley, forthcoming), at the ESRC Centre for Research in Innovation and Competition at the University of Manchester and UMIST. However, I take full responsibility for the views on genetic modification expressed here. The research on genetic modification is based on extensive interviewing of the scientists, the biotechnology companies, the tomato growers, the supermarkets and seed-manufacturers, involved in genetic modification, as well as with The Soil Association, Greenpeace, Friends of the Earth, Genewatch, and those opposed to it in the UK.
3Thus, Tesco's favoured eco-friendly tomato, a special hybrid, is called 'Nature's Choice', whilst Sainsbury advertises that 'if you're looking for a tomato that's naturally perfect, pick one up at Sainsbury's.' July 1999.
4It could be argued that the tomato is rather a special case of genetic modification, quite different from broad acre crops such as rape, soya, cotton, sugar beet. However, much tomato production is open-field; there are wild species closely related to it; much open field production is under an agro-chemical production regime; but above all it raises many of the same issues in principal as other GM crops. Greenpeace clearly thought so at one stage in preparing an unpublished report which viewed tomatoes as the Trojan horse of genetic modification (Mayer and Rutovitz, 1996).
5For a comparison with how pharmaceutical usages of recombinant DNA technology were also shaped by the markets in which their end-products became established see Green (1991).
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